Wait a minute whaaa..?

Feed me.

No more TV. No more cable.

No, really.

Seems like change is coming on so fast now that you’re likely to break something if you even try to step off the train for a few seconds to remind your self what it feels like not to be moving all the time. Used to be just a handful of stations (for free), then came cable, then came a ton of stations that you could subscribe to for a fee, then came no choice but to subscribe to cable (what some might describe as highway robbery without the highway).

But now, perhaps somewhat as a means of retaliation against Big Cable for squeezing our meager wallets against our will, more and more folks are opting out of the game altogether and choosing against any and all cable. Because now, with the help of the internet, you really don’t need it. There’s Hulu. There’s Netflix. And there’s ways of ordering a season of your favorite show without getting anywhere near a cable. Several friends of mine are making the plunge already, and reports are they’re happy as can be. Especially with the lighter bill.

From readwrite.com:

Even as cable/satellite TV carriers like Comcast and DirecTV squabble over dollars and cents with broadcast and cable networks like NBC and Viacom, the very structure of their decades-old business model is under attack from new Internet technologies and services, as well as new government regulations. At stake is the future of how people watch and pay for television and video – and who controls the experience.

With plot twists like last-minute negotiations ending in content blackoutsregulatory changes that could derail well-established business models, and brand new technologies delivering video content in brand new ways, this TV-delivery drama should be a blockbuster.

The question is, what surprises will the next episode bring? The search for possible spoilers brings up a wide range of theories from all over the industry, as various players, regulators and observers try to figure out what happens next.

Kevin Lockett, Digital Media Analyst from Lockett Media, says the result will be a fundamentally changed cable industry – one that will have to be far more transparent and flexible in order to keep its customers from defecting to new Internet-based options. If and when the general public figures out that it now has real alternatives, Locket says, “the cable companies are in trouble.”

I’m not quite there yet, particularly because I have yet to hear that any of these options offer a way to scroll past commercials on recorded shows like with DVR, and that is a huge part of my attraction to DVR. I record all of my shows and rarely watch anything in realtime unless it’s on a prime cable network where there are no commercials. But I’m definitely hopeful that this new switch in viewing habits just might help to bring down rates as cable scurries frantically trying to herd the sheep back into the pen.

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